Postproduction

Vinyl

“In The Practice of Everyday Life, the astonishing structuralist Michel de Certeau examines the hidden movements beneath the surface of the Production-Consumption pair, showing that far from being purely passive, the consumer engages in a set of processes comparable to an almost clandestine, “silent” production.  To use an object is necessarily to interpret it.  To use a product is to betray its concept.  To read, to view, to envision a work is to know how to divert it: use is an act of micropirating that constitues postproduction.  We never read a book the way its author would like us to.  By using television, books, or records, the user of culture deploys a rhetoric of practices and “ruses” that has to do with enunciation and therefore with language whose figures and codes may be catalogued.”

From Nicolas Bourriaud’s Postproduction.

Author: colleenmorgan

Dr. Colleen Morgan (ORCID 0000-0001-6907-5535) is the Lecturer in Digital Archaeology and Heritage in the Department of Archaeology at the University of York. She conducts research on digital media and archaeology, with a special focus on embodiment, avatars, genetics and bioarchaeology. She is interested in building archaeological narratives with emerging technology, including photography, video, mobile and locative devices. Through archaeological making she explores past lifeways and our current understanding of heritage, especially regarding issues of authority, authenticity, and identity.

2 thoughts on “Postproduction”

  1. To use a product is to betray its concept. … We never read a book the way its author would like us to.

    That would be difficult to prove, ne c’est pas? Anyone have a spare “probably” that Nicholas can loan?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s